| Feature | Problem It Solves | Benefits |
|---|---|---|
| AI-powered Search Engine (Answers + Citations) | Wasting time sifting through links and outdated info | Instant, accurate answers with sources , follow-up questions, context. |
| Perplexity Research Mode | Getting deep analysis for complex questions | Rich, multi-source answers in minutes for reports and research. |
| Internal Knowledge Search | Company data trapped in siloed files | Unified search of web + private docs , one query for all info. |
| Perplexity Spaces | Team collaboration is disorganized | Shared AI workspace with invited colleagues, custom data and AI models . |
| Perplexity Pages | Hard to turn research into polished content | Auto-generate shareable articles from threads in one click . |
| Perplexity Labs | Tedious multi-step tasks (reports, dashboards, code) | Full automation of complex projects (reports, spreadsheets, apps) . |
| AI Image Generation | Finding or creating custom images is slow | On-the-fly image creation from text prompts , with style options and regen. |
| AI Video Generation | Video content creation is expensive and time-consuming | Generate short videos from prompts , integrate with social posting. |
| Perplexity Tasks (Alerts) | Manually tracking changes to topics is tedious | Schedule recurring searches and get email/push updates , tasks saved as threads. |
| Perplexity Voice Assistant (Mobile) | Switching between apps to get answers is clunky | Hands-free AI help via voice, across apps (ride-hailing, info, etc.) . |
| Draw to Search (Android) | Identifying on-screen content is hard | Highlight any screen area to ask Perplexity about it (text, images, products) . |
| Perplexity Memory (Personalization) | Repeating preferences each query wastes time | AI remembers your interests and past queries for more relevant answers. |
| Premium AI Tools (Perplexity Max) | Needs of power users and enterprises for advanced AI | Unlimited Labs, early access to new tools (like Comet browser), top AI models . |
AI-Powered Search Engine: Instant Answers with Citations
It’s annoying to spend minutes clicking through search results and outdated pages. Perplexity solves this by acting like an AI answer engine. You just ask a question, and Perplexity searches the web and delivers a direct, conversational response . Every answer comes with source citations you can click, so you know the info is real . This saves time and builds trust. Users can even ask follow-up questions to refine the answer, just like chatting. The result is quick, accurate answers without shuffling through links.
In-Depth AI Research Mode for Complex Queries
Simple search works, but what about complicated topics? Traditional search often misses context for deep questions. Perplexity’s Research mode (formerly “Deep Research”) addresses this by giving more detailed answers. When you need a thorough explanation, the AI spends more time exploring authoritative sources . It typically takes a few minutes but returns a rich, multi-layered answer. For example, teams can use Research mode to compile reports or analyse trends all in one place. This cuts down hours of digging and summarizing. It’s like having a mini research assistant that digs deep and brings back a concise report.
Internal Knowledge Search: Unified Enterprise Search
Your company’s important data often lives in PDFs, spreadsheets or shared drives. A normal web search can’t reach that. Internal Knowledge Search solves this gap. It lets Perplexity search both the public web and your private organizational files at the same time . Just set the source to “Web + Org Files”, and Perplexity pulls answers from both internet and company documents. This means you can ask about your projects, meeting notes or internal policies, and still get the latest context. For example, sales teams can combine past proposals in Drive with current market data in one query. This integrated approach unifies company knowledge and speeds up decision-making .
Perplexity also offers File Connectors to automate this. Pro users can link Google Drive or Dropbox to Perplexity . Once connected, select files directly and Perplexity reads them like another source. Supported file types include Google Docs/Sheets, PDFs, Office files, CSV, JSON and more . There’s no manual copying or importing – the AI index updates automatically. This keeps your data accessible and searchable without extra work.
Collaborative Projects Hub with Perplexity Spaces
Teams need shared tools to work together. Scattering notes in email threads is a headache. Perplexity Spaces fixes that by offering a collaborative workspace tailored to your project . In a Space, you invite colleagues, upload relevant files, and even pick the AI model and “persona” for your assistant . Everyone in the Space sees the same research threads, so you build on each other’s work. For instance, a product team can create a Space, share market reports, and have the AI focus only on those files plus web sources. Spaces keep everything secure within your team – nobody outside can peek into it. This hub model dramatically boosts productivity, because research, notes, and AI tools all live in one place .
Perplexity Pages: Turn Research into Shareable Articles
It’s one thing to collect information; it’s another to share it clearly. Writing up polished articles or guides takes time. Perplexity Pages solves this by converting your rough research into a clean document you can send out. With one click, you can “Convert to a Page” and instantly get a formatted article on the topic . You don’t even have to start from scratch – or you can type a prompt like “Write a page about XYZ” and Perplexity generates a draft for you. The Pages editor lets you tweak text, add images, rearrange sections, and more, so it looks professional. Every section keeps the sources visible, and you can delete or update any info as needed. In short, Pages turns messy threads into elegant reports or blog posts in seconds . This saves hours of writing and ensures the content is backed by actual research.
Perplexity Labs: Automate Reports and Apps
Many business tasks involve multiple steps: collect data, run analysis, build charts or apps, and summarize. Doing this manually is slow. Perplexity Labs acts like an AI-powered project manager that can handle the heavy lifting for you. You simply describe your project (e.g. “Make a marketing report”) and Labs goes to work. It can write and run code to organize your data, run calculations, and create output files or charts . For example, Labs can pull in sales numbers, generate a spreadsheet with formulas, create an image chart, and even build a simple web dashboard — all in a few minutes. All the generated files (charts, code, docs, etc.) appear in an “Assets” tab for easy download.
The key is that Labs uses extended workflows. It may spend 10+ minutes doing what would take a team hours. It combines deep browsing, data processing, and content creation. Think of Labs as an AI teammate who can code, design slides, or program widgets, then hand everything over to you. This is a huge time-saver for complex projects, turning ideas into complete deliverables with minimal effort .
Instant Image Generation from Text
Need a custom image for a report or social post but can’t find one? Perplexity now turns your words into pictures. Just type something like “make this image cubist style” or “generate a diagram of X”, and Perplexity will instantly create an image . You don’t even hit a separate button – the image appears right in the conversation. This uses advanced AI models (DALL-E 3, FLUX.1, etc.) under the hood, and you can pick your favorite model in settings. If the first result isn’t quite right, click Regenerate to get a new variation. Pro users can do this indefinitely, while free users get a fair amount.
Perplexity’s AI image generation creates a custom picture from your prompt in seconds .
This feature is perfect for business creatives who need visuals on the fly. It complements your search by letting you generate illustrations, infographics, or even art, based on the same natural language prompts you use for text answers . For example, ask for a “diagram of quarterly growth” or a “stylized team logo”, and you get it in-line. It greatly speeds up content creation by eliminating the search for stock images.
Personalized Self-Portrait Generation (Perplexify Me)
Ever wanted a fun, stylized version of yourself for a presentation or profile? Perplexity’s Perplexify Me does just that. On the dedicated perplexity.ai/perplexify_me page, you upload a photo (it can be you, your pet, anything) and the AI turns it into a unique poster in Perplexity’s illustration style . This is a quick way to generate custom avatars or graphics for social media. Anyone with a free account can make up to 3 posters a day; Pro subscribers have unlimited access . You can also click regenerate for variations, though the style stays the same. If you want more style options, you can alternatively use the main search’s image generator by prompt.
This lighthearted feature shows how Perplexity leverages AI to produce on-brand visuals. For teams it could mean easy creation of avatars or mascots. For individuals it’s a fun way to personalize content.
AI Video Generator for Quick Clips
Creating marketing or explainer videos usually requires expensive software or editing skills. Perplexity’s new video generation lets you turn ideas into short videos with a text prompt . Tell it something like “Generate an 8-second video ad for our new coffee” and it produces a video clip complete with background audio . Under the hood it uses the “Veo 3” model to animate visuals. Everyone gets an 8-second video (16:9 with audio) – Max subscribers get high-quality mode, Pro/Enterprise get “fast mode” .
Perplexity video generation makes an 8-second animated clip (with audio) from a prompt, letting marketers quickly demo products or ideas.
Once the video is created, you can download or share it. There’s no on-platform editing, so you have to get the prompt right in one go. Perplexity even integrates this with the Comet AI browser: you can have Comet’s assistant post the video to social media or a website for you . For example, a user could upload a product photo, ask Perplexity to create a short ad video, then use the assistant to list it for sale. In short, Perplexity’s video tool removes much of the production hassle and makes content creation fast .
Automated Alerts with Perplexity Tasks
Tracking news or data manually is a chore. Perplexity Tasks fixes this by letting you schedule recurring search alerts on any topic . You enter what you want (e.g. “new articles on renewable energy”), set a schedule (daily, weekly, etc.), and Perplexity will email or push you updates on that schedule. Each alert turns into a saved thread in your library. This way, you don’t have to remember to re-run searches – Perplexity does it and tells you when there’s something new.
Setting up a Task is simple: after any search you’ll see an option to “Save as Task” . You can also start from the Tasks menu, type your query, and pick a trigger time. You’ll get a notification that shows a quick summary and a link to view details. Even Perplexity Labs work with Tasks: you can automate Lab projects on a schedule, with email summaries to review on the go . For busy professionals, this means never missing an important update, whether it’s a price change, a news story, or any recurring research. Each Task is fully editable, pausable, or deletable, giving you complete control over your alerts.
Perplexity Tasks lets you set up custom alerts (email or push) on topics of interest , so you automatically get updates and a saved thread in your library.
Voice Assistant: Hands-Free AI on Mobile
Juggling multiple apps and information can slow you down. Perplexity’s mobile assistant lets you stay in flow without switching. On Android (and soon iOS), Perplexity can be your default voice assistant . Just say “Hey Perplexity” or use a gesture, and ask questions or give commands out loud. The assistant can find answers, launch apps, or even chain actions across apps . For example, you might ask it to hail you a ride, play music, or remind you about a meeting. It maintains context, so it can follow up on earlier parts of the conversation .
Unlike typical voice helpers, Perplexity Assistant ties into its AI answer engine. It can do things like parse a photo from your camera or a screenshot and tell you what’s there . It also understands multiple languages and can translate on the fly. In essence, this feature brings Perplexity’s answering power to any task on your phone, saving you time and taps throughout the day.
Draw to Search: Query Anything on Your Screen
Sometimes you just want to know about something you see – a photo, a chart, or a foreign menu. Perplexity’s Android “Draw to Search” solves this. With a quick gesture, you can highlight any portion of your screen (any app) and ask Perplexity a question about it . For instance, draw around a product in an image to get details or buy links, draw over text in another language to translate it, or highlight part of a map to ask directions. The AI analyzes the selected area and returns answers or actions. This makes it incredibly easy to get information about on-screen content without manually describing it. It’s like having Google Lens built into your search assistant, but powered by Perplexity’s conversational AI.
Personalized AI Memory: Remembering Your Context (Beta)
Nobody likes repeating themselves. Perplexity addresses this by learning what matters to you. In Memory (beta), the AI notes things you mention in conversations – your preferences, interests, and past queries – and uses them to improve future answers . For example, if you often ask for Italian restaurant recommendations, Perplexity will remember your cuisine preference and tailor answers accordingly . This memory is dynamic: it grows as you use the app. You can manage it in settings, deleting any “memories” you don’t want stored . When Memory is on, Perplexity will cite whether an answer comes from something it remembered. You also have the option to turn memory off or clear it at any time . This feature is designed to make interactions smoother by keeping context, while still giving you control.
Memory is rolling out gradually. In 2025 it will be available to everyone, but for now it’s in testing. The bottom line: once it’s on for you, Perplexity starts to feel more personalized – a bit like having an AI that “knows” your work context and interests.
AI-Powered Shopping Hub for Product Discovery
Perplexity isn’t just for research and content – it’s moving into shopping too. An AI-powered Shopping Hub now shows product results right in search results. When you ask about products or shop-related questions, Perplexity returns product cards with images, details, and prices . It integrates Shopify data for up-to-date inventories and offers features like Snap to Shop: you can use a photo of an item, and the AI will find matching products online . For example, snap a picture of a pair of shoes and Perplexity will find where to buy them. This hub has one-click checkout links for Perplexity Pro members and unbiased recommendations. Essentially, it turns your search engine into a digital shopping assistant, letting you find and compare products without jumping through sites . While primarily consumer-focused now, businesses can use it for market research or keeping tabs on product lines easily.
Perplexity Max: Unlimited AI Tools and Early Access
For professionals who need the absolute cutting edge, Perplexity offers a Max subscription tier . Max users get unlimited Labs usage each month (no query cap for complex projects) and priority access to new features. For example, Max subscribers were first to get the new Comet AI browser and will lead in trying future integrations . Max also unlocks the strongest AI models (like OpenAI o3-pro and Claude Opus 4) and includes priority support . In short, Max is designed for power users who need nonstop AI computing and the newest capabilities. (Perplexity’s standard Pro and Enterprise plans remain available for most users.) An enterprise version of Max is coming for organizations that want these unlimited Labs and model options for their teams.
Perplexity Comet: Integrated AI-Powered Browser
Perplexity recently launched Comet, a custom browser built around its AI search . With Comet, Perplexity’s capabilities are woven into your regular web browsing. You can highlight text on any webpage or ask for summaries, explanations of images, or even compose emails within Comet. It essentially turns every page on the internet into an interactive Q&A with AI. For IT teams, this means you can research topics while surfing, without copying and pasting. For example, highlight a paragraph and ask the AI to rephrase it, or click on an empty field and have Comet draft content for you. Comet brings Perplexity’s answer engine everywhere in the browser, making it a powerful sidekick for any web task .
