Selecting the right Adobe Campaign consultant is essential for retail companies aiming to deliver personalized, data-driven customer experiences. Adobe Campaign powers omnichannel campaigns across email, SMS, mobile push and offline channels, but its complexity means only certified experts can fully leverage its capabilities. Start by defining your goals and technical needs—such as CRM or POS … Read more
Retail customers today expect relevant, timely offers wherever they shop – online, in the app, on social, or even in-store. Adobe Campaign is built for exactly this challenge. As Adobe explains, it “pulls together customer data from online and offline channels into a single view and then puts it to work to create personalized cross-channel … Read more
Customers shop across online and offline channels more than ever before. A majority of shoppers rely on multiple touchpoints — research shows 73% of retail customers use more than one channel in their buying journey. By delivering seamless, personalized messaging across email, SMS, mobile apps, and in-store, retailers can dramatically boost customer loyalty and sales. … Read more
